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Choosing email marketing software gets easier once you know which tools publish their prices upfront and which make you hop on a sales call. Good news: all three tools here — GetResponse, Moosend, and ConvertKit (now rebranded as Kit) — post public pricing. That means you can compare real numbers before ever talking to a salesperson. The differences in price, feature scope, and positioning are significant enough that the right pick genuinely depends on what you’re trying to do.
Pricing at a Glance
| Tool | Entry Plan | Entry Price | Mid Tier | Top Published Tier | Notes |
|---|---|---|---|---|---|
| GetResponse | Starter | $15.58/mo (billed annually) / $19/mo (billed monthly) | Marketer: $48.38/mo (annually) / $59/mo (monthly) | Creator: $56.58/mo (annually) / $69/mo (monthly) | Enterprise tier is quote-only |
| Moosend | Pro | $9/mo (billed monthly) / $7/mo (promotional rate) | — | — | Single published plan |
| ConvertKit (Kit) | Newsletter | $0/mo | Creator: $33/mo (billed monthly) | Pro: $66/mo (billed monthly) | Free tier available |
GetResponse
What It Does & Who It’s Best For
GetResponse bills itself as an AI-driven growth platform, and the feature list backs that up. The core is solid email marketing — newsletters, autoresponders with send-time optimization, an email creator, predesigned templates, and A/B testing — layered on top of a visual workflow builder for marketing automation with advanced triggering and prebuilt automation templates.
Where it goes broader than a pure email tool is in its multichannel reach: web push notifications, SMS marketing, live chats, and popups and forms all sit inside the same platform. On the acquisition side, there are AI-powered landing pages, an AI website builder, signup forms, and a conversion funnel builder. Ecommerce users get abandoned cart reminders, product recommendations, and ecommerce integrations. There’s also an AI course creator and premium newsletter and creator monetization features — including a creator’s profile and a hub for managing courses and paid newsletter subscriptions.
The AI layer runs throughout: an AI email generator, AI campaign generator, AI writing assistant, and AI recommendations. GetResponse also lists 170+ integrations, mobile apps, and paid ads support.
Best for: Businesses and marketers who want a single platform that spans email, automation, multichannel messaging, website/landing pages, and ecommerce tools — particularly if AI-assisted content creation matters to your workflow. The Starter plan’s entry price is accessible, and the scope of features scales up through the Marketer and Creator plans.
Pricing
- Starter: $19/mo billed monthly, or $15.58/mo billed annually
- Marketer: $59/mo billed monthly, or $48.38/mo billed annually
- Creator: $69/mo billed monthly, or $56.58/mo billed annually
- Enterprise: Pricing requires contacting their sales team
Friction to Note
No recurring complaint pattern stood out in the reviews we scanned — worth noting neutrally, not as a glowing endorsement.
Moosend
What It Does & Who It’s Best For
Moosend positions itself around helping you grow your business through email marketing, marketing automation, forms, and landing pages. The captured features include email marketing, transactional emails, marketing automation with automation templates, email marketing AI, landing pages and landing page templates, subscription forms and form templates, audience management, and reporting & analytics. There’s also an SMTP service, website tracking, transactional API, DNS records setup, and developer API references — a meaningful signal that it’s built to accommodate technical users and developers alongside general marketers.
The Social AI feature is listed, though the data doesn’t detail exactly what it does beyond the name.
At $9/mo (or $7/mo at the promotional rate) for a single Pro plan, Moosend has the lowest published entry price of the three tools here. It doesn’t publish a multi-tier structure, so there’s no visible upgrade path in the data — if your needs grow and you need to understand volume-based pricing or higher-tier options, you’d want to check directly with Moosend.
Best for: The transparent low entry pricing makes it an easy fit for budget-conscious teams or solo operators who need a solid core of email marketing, automation, and landing pages. The developer-oriented features (API, SMTP, transactional emails) also make it worth a look if you need to wire email into a custom stack.
Pricing
- Pro: $9/mo billed monthly (promotional rate: $7/mo billed monthly)
Friction to Note
Some users report friction with customer support, and others flag concerns around price/value, invoicing and payments, reliability and bugs, and ease of use — worth keeping in mind as you evaluate.
ConvertKit (Kit)
What It Does & Who It’s Best For
ConvertKit — now operating as Kit — positions itself squarely around creators: “everything creators need to grow” is the stated frame. Features include email marketing, an email designer, email templates, an email template marketplace, visual automations, landing pages, and analytics including a Subscriber Signals feature. On the monetization side, Kit offers a paid newsletter (earn recurring income with newsletter subscriptions), newsletter sponsorships, paid recommendations, and features for course creators. The Kit App Store connects creator tools directly to Kit, and there’s also a Kit MCP feature (listed as new). Free migrations are available.
The free Newsletter plan at $0/mo is a genuine differentiator — it lowers the barrier to entry significantly. Paid plans step up to Creator at $33/mo and Pro at $66/mo, both billed monthly. Note that the captured pricing only shows monthly billing for all plans.
Best for: The creator-focused positioning, monetization features (paid newsletters, sponsorships, paid recommendations), and a free entry tier make ConvertKit/Kit a strong match for individual creators, newsletter writers, and course creators who want tools built around growing and monetizing an audience.
Friction to Note
Some users report friction with customer support and ease of use. Others mention concerns around price/value, features and functionality, and invoicing and payments — worth factoring into your decision.
Which One Is Right for You?
Choose GetResponse if you want a broad, AI-assisted platform that covers email, automation, multichannel messaging (SMS, web push, live chat), website/landing pages, and ecommerce tools under one roof. The tiered plans give you room to grow, and the annual billing discount meaningfully reduces the cost.
Choose Moosend if you want the lowest published entry price and a solid core of email marketing, automation, forms, and landing pages — especially if transactional email or developer integrations (SMTP, API) are part of your requirements. Just go in with your eyes open on the reported friction around support and reliability.
Choose ConvertKit (Kit) if you’re a creator, newsletter writer, or course creator who wants tools built around growing and monetizing an audience. The free Newsletter plan makes it easy to start without a credit card, and the paid tiers add automation and monetization features purpose-built for the creator economy. The reported friction around ease of use is worth testing in a trial before committing.