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Pricing for email marketing tools varies wildly — from $0/month free tiers to $3,600/month enterprise contracts. Four of the five tools covered here publish their prices openly; one (GetResponse’s top tier) requires a sales conversation. Here’s exactly what each platform costs, with no numbers invented.
Pricing Comparison Table
| Tool | Plan | Price | Billing Term | Notes |
|---|---|---|---|---|
| GetResponse | Starter | $19.00/month | Billed monthly | |
| Starter | $15.58/month | Billed annually | ||
| Marketer | $59.00/month | Billed monthly | ||
| Marketer | $48.38/month | Billed annually | ||
| Creator | $69.00/month | Billed monthly | ||
| Creator | $56.58/month | Billed annually | ||
| Enterprise | Contact sales | — | Quote only | |
| Mailchimp | Free | $0/month | Billed monthly | Up to 250 contacts |
| Essentials | $13.00/month | Billed monthly | From 500 contacts | |
| Standard | $20.00/month | Billed monthly | From 500 contacts | |
| Premium | $350.00/month | Billed monthly | From 10,000 contacts | |
| HubSpot | Marketing Hub Starter | $20.00/month | Billed monthly | 1 seat, 1,000 contacts included — regular price |
| Marketing Hub Starter | $10.00/month | Billed monthly | 1 seat, 1,000 contacts included — promo price | |
| Marketing Hub Professional | $890.00/month | Billed monthly | 3 seats, 2,000 contacts included | |
| Marketing Hub Enterprise | $3,600.00/month | Billed annually | 5 seats, 10,000 contacts included | |
| Moosend | Pro | $9.00/month | Billed monthly | Regular price |
| Pro | $7.00/month | Billed monthly | Promo price | |
| ConvertKit (Kit) | Newsletter | $0/month | Billed monthly | |
| Creator | $33.00/month | Billed monthly | ||
| Pro | $66.00/month | Billed monthly |
Per-Tool Pricing Breakdown
GetResponse
GetResponse publishes three paid tiers with both monthly and annual billing options.
- Starter: $19.00/month (billed monthly) or $15.58/month (billed annually)
- Marketer: $59.00/month (billed monthly) or $48.38/month (billed annually)
- Creator: $69.00/month (billed monthly) or $56.58/month (billed annually)
- Enterprise: Pricing requires contacting their sales team — no public figure is available.
Annual billing is available across all three public tiers and reduces the monthly rate on each. No recurring complaints stood out in the reviews we scanned for GetResponse — worth noting neutrally, not as a verdict.
Mailchimp
Mailchimp’s pricing scales with contact count; the prices below are each plan’s entry (floor) price at its minimum audience tier. Premium is not sold below 10,000 contacts.
- Free: $0.00/month (billed monthly) — up to 250 contacts
- Essentials: $13.00/month (billed monthly) — from 500 contacts
- Standard: $20.00/month (billed monthly) — from 500 contacts
- Premium: $350.00/month (billed monthly) — from 10,000 contacts
Because prices scale with your contact list, your actual bill will depend on audience size beyond these entry points. Some users report friction with customer support, invoicing and payments, price/value, the mobile app, and reliability/bugs — worth keeping in mind as you evaluate.
We don’t have third-party review data available for HubSpot’s tools in our current dataset.
HubSpot Marketing Hub
HubSpot’s Marketing Hub pricing is built around seats and contacts; the figures below are each tier’s entry price for its bundled quantities.
- Marketing Hub Starter: $20.00/month (billed monthly, regular price) — 1 seat, 1,000 contacts included. A promotional price of $10.00/month (billed monthly) is currently available for the same configuration.
- Marketing Hub Professional: $890.00/month (billed monthly) — 3 seats, 2,000 contacts included
- Marketing Hub Enterprise: $3,600.00/month (billed annually) — 5 seats, 10,000 contacts included
The jump from Starter to Professional is steep — from $20.00/month to $890.00/month — so it’s worth verifying exactly which features and seat counts you need before committing. We don’t have third-party review data for HubSpot in our current dataset.
Moosend
Moosend currently lists a single public plan:
- Pro: $9.00/month (billed monthly) — regular price. A promotional price of $7.00/month (billed monthly) is currently available.
With only one published plan, the pricing structure is simple to evaluate upfront. Some users report friction with customer support, price/value, invoicing and payments, reliability/bugs, and ease of use.
ConvertKit (Kit)
ConvertKit — now rebranded as Kit — offers three tiers, including a free entry point:
- Newsletter: $0/month (billed monthly)
- Creator: $33.00/month (billed monthly)
- Pro: $66.00/month (billed monthly)
All three prices captured are monthly figures; no annual billing variant was captured in our data. Some users report friction with customer support, price/value, ease of use, features and functionality, and invoicing and payments.
Transparent Pricing vs. Sales-Quoted Pricing
All five tools publish at least some pricing openly — a refreshing contrast to software categories where nearly everything is behind a sales call. That said, there are a few nuances worth flagging:
- GetResponse’s Enterprise plan is the only fully quote-only tier in this group. The three tiers below it have clear public prices.
- HubSpot’s Starter carries a promotional rate ($10.00/month) alongside its standard rate ($20.00/month) — two distinct prices for the same plan configuration. Promo pricing can change, so confirm the current rate directly with HubSpot.
- Moosend’s Pro similarly shows both a regular price ($9.00/month) and a promotional price ($7.00/month) — keep both in view when budgeting.
- Mailchimp and HubSpot both scale pricing with contacts or seats, meaning the floor prices in the table above are starting points, not fixed costs. Your bill grows as your audience or team does.
- ConvertKit and GetResponse (paid tiers) publish flat prices that don’t vary by contact count in the captured data, making them easier to budget at a glance.
The widest published price range across this group runs from $0/month (Mailchimp Free, ConvertKit Newsletter) to $3,600/month (HubSpot Marketing Hub Enterprise, billed annually).