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Both AWeber and GetResponse are email marketing platforms with AI-assisted tools, automation, landing pages, and ecommerce features — so at first glance, they look nearly identical. The real difference emerges when you dig into what each one emphasizes, how their pricing is structured, and which specific capabilities each one actually surfaces. This guide works through those differences theme by theme so you can make a grounded call.
The Core Difference at a Glance
AWeber positions itself squarely as a tool for small business growth — its own words are “easy-to-use email marketing tools” — with a plan named “Done For You” in its lineup. GetResponse pitches a broader feature set that includes SMS marketing, live chat, a course creator, paid newsletters, a website builder, a conversion funnel tool, and AI recommendations, alongside its email core. That doesn’t make one better — it means they’re pulling in somewhat different directions, and your fit depends on which direction matches what you actually need.
Pricing
Both tools publish transparent pricing, which is good news for comparison shopping. Here’s how the captured plans stack up:
| Plan | AWeber | GetResponse |
|---|---|---|
| Entry-level (billed annually) | Lite — $12.49/month, billed annually (0–500 subscribers) | Starter — $15.58/month, billed annually |
| Mid-tier (billed annually) | Plus — $19.99/month, billed annually (0–500 subscribers) | Marketer — $48.38/month, billed annually |
| Upper tier (billed annually) | Done For You — $20/month, billed annually (0–500 subscribers) | Creator — $56.58/month, billed annually |
| Monthly billing option | Not captured at these tiers | Starter $19/mo · Marketer $59/mo · Creator $69/mo (billed monthly) |
| Enterprise | Not captured | Quote-only (contact sales) |
A few things worth noting here:
AWeber’s pricing is subscriber-tiered at the 0–500 level — the captured prices apply to that tier specifically. What you pay as your list grows isn’t captured here, so check AWeber’s pricing page directly if you’re above 500 subscribers.
GetResponse’s captured prices carry no subscriber-count qualifier — the capture records single figures per plan; check how they scale with list size on GetResponse’s own pricing page.
AWeber’s “Done For You” plan is notable: it’s a distinctly named plan at $20/month (billed annually) — the capture records only its name and price — and GetResponse doesn’t have a similarly named equivalent in the captured data.
GetResponse’s monthly billing option gives you flexibility AWeber’s captured plans don’t show — if you’d rather not commit annually, GetResponse publishes those month-to-month prices. AWeber’s captured plans are all shown on annual billing.
GetResponse has an Enterprise tier that requires contacting their sales team for pricing. AWeber’s lineup, as captured, tops out at named flat-rate plans.
Features by Theme
Email Marketing & Automation
Both platforms offer email marketing, email automation, and an AI writing assistant. Both include landing page tools and signup forms.
Where they diverge in the captured data:
GetResponse lists a visual workflow builder, advanced triggering, web events, send-time optimization, autoresponders (including AI autoresponders), prebuilt templates, and A/B testing as part of its feature set.
AWeber lists an AI Signup Form Builder, pre-written email campaigns, and a Link in Bio page — features that don’t appear in GetResponse’s captured list. AWeber also lists custom templates and a landing page template gallery.
Neither platform’s fact sheet maps features to specific plans, so treat all of the above as product-level capabilities.
Multichannel Capabilities
This is where the two platforms diverge most clearly in the captured data.
GetResponse lists SMS marketing, live chats, popups and forms, web push notifications, paid ads, and a conversion funnel tool — a wider set of channels beyond email.
AWeber lists web push notifications and app integrations — but SMS marketing, live chat, and paid ads do not appear in AWeber’s captured features.
Ecommerce & Monetization
GetResponse lists ecommerce integrations, abandoned cart reminders, product recommendations, an AI course creator, premium newsletters, and a Creator’s profile — tools aimed at selling and monetizing content.
AWeber captures ecommerce functionality in terms of transaction processing (the data mentions AWeber collects a fee for transactions processed through its Ecommerce feature) and lists Etsy shops as a supported integration point.
Website & Page Building
GetResponse lists an AI website builder with a drag-and-drop editor and predesigned industry templates, alongside AI landing pages — effectively a fuller site-building capability.
AWeber lists a landing page builder and landing page template gallery, but a full website builder is not in the captured features.
Support & Community
AWeber captures 24/7 support (Contact Customer Solutions 24/7), a knowledge base, video tutorials, free workshops, a 24/7 Email Marketing Master Class, AWeber Certified Experts, a free account migration service, and an AWeber Community.
GetResponse captures a Help Center, API docs, webinars library, onboarding and migration support, and what it describes as a “Customer Success Team.”
Both offer migration support and learning resources — neither looks thin here.
Friction Worth Knowing
Some AWeber users report friction around ease of use, invoicing and payments, and the mobile app — worth factoring in if you’re leaning on the go-first workflows.
Some GetResponse users report friction around invoicing and payments, and price relative to perceived value — the latter is especially relevant given GetResponse’s higher mid-tier and upper-tier prices.
Choose AWeber If…
- You want the lowest published entry price ($12.49/month, billed annually at the 0–500 subscriber tier)
- You’re interested in the plan AWeber names “Done For You” — no similarly named plan appears in GetResponse’s captured lineup
- You value built-in pre-written email campaigns, a Link in Bio page, or AWeber Certified Experts as named support resources
- A simpler, email-and-automation-focused toolset matches your actual workflow
- You sell through Etsy specifically, which AWeber calls out by name
Choose GetResponse If…
- You want SMS marketing, live chat, paid ads, or a conversion funnel tool alongside email — channels AWeber doesn’t list in its captured features
- You’re building or selling courses, paid newsletters, or digital products — GetResponse’s AI course creator, premium newsletters, and Creator’s profile address this directly
- You want a full website builder (drag-and-drop, with predesigned templates) rather than just landing pages
- Abandoned cart reminders and product recommendations matter for your ecommerce workflow
- You’d prefer month-to-month billing without an annual commitment, or you anticipate needing an Enterprise-level conversation as you scale
- Your list is already beyond 500 subscribers and GetResponse’s flat-tier pricing structure works in your favor
Both tools are worth a closer look at their current pricing pages before you commit — especially AWeber if your subscriber count is above 500, since the captured prices reflect only the entry tier.