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Both GetResponse and MailerLite publish transparent pricing and cover the core email-marketing stack — campaigns, automation, landing pages, forms, and A/B testing. The real difference lies in what else each platform layers on top of that foundation. GetResponse leans into AI-driven marketing, ecommerce tooling, and creator-monetization features like courses and premium newsletters. MailerLite keeps its surface area tighter but builds in digital products, bookings, and a generous free tier to pull in smaller or newer lists. Neither is a clear universal winner; the right call depends on which extras actually match your workflow.
Pricing
Both platforms publish their prices openly, so you can budget without a sales call. That said, the structures work quite differently.
GetResponse charges a flat monthly fee regardless of list size, across three paid tiers plus an Enterprise plan that requires a quote. Paying annually brings the price down noticeably on each tier.
MailerLite also publishes prices, but the entry-level figure shown — starting at $12/month for up to 500 subscribers on the Comfort tier, or $25/month on Power — is a subscriber-based baseline. The site notes a free option as well (described as “unlock absolutely everything for 14 days for free,” which is a trial, alongside a separate free plan entry in the feature list).
Side-by-Side Pricing
| Plan | GetResponse (monthly) | GetResponse (billed annually) | MailerLite (monthly) |
|---|---|---|---|
| Entry / Comfort | $19/month (Starter) | $15.58/month, billed annually | $12/month (Comfort, up to 500 subscribers) |
| Mid-tier | $59/month (Marketer) | $48.38/month, billed annually | $25/month (Power, up to 500 subscribers) |
| Upper-tier | $69/month (Creator) | $56.58/month, billed annually | — |
| Enterprise | Contact sales | Contact sales | — |
Note on MailerLite pricing: The $12 and $25 figures are starting prices at the 500-subscriber tier. MailerLite’s pricing scales with subscriber count; check their pricing page directly for your list size. GetResponse’s pricing, by contrast, is flat across all subscriber volumes at each plan level.
Both tools offer annual billing discounts; GetResponse publishes its discounted figures explicitly. MailerLite’s annual discount details are best confirmed on their pricing page.
Features, Theme by Theme
Email Marketing Core
Both platforms cover the fundamentals: drag-and-drop editors, newsletter templates, autoresponders, and A/B testing. GetResponse lists an email creator, predesigned email templates, send-time optimization, and unlimited newsletters. MailerLite offers drag & drop, simple, and custom HTML editors, unlimited newsletter templates (on higher tiers), and A/B testing. MailerLite also lists an unsubscribe page builder and RSS campaigns, which don’t appear in GetResponse’s captured features.
Automation
GetResponse features a visual workflow builder, advanced triggering, web events, and prebuilt templates for marketing automation. MailerLite offers visual automations (with the number varying by plan — 3 on the free/entry level, 50 on Power, unlimited on higher tiers) and an automation strategy consultation at its highest tier.
AI Capabilities
GetResponse has made AI a visible part of its positioning: captured features include an AI email generator, AI campaign generator, AI writing assistant, AI landing pages, AI website builder, AI email marketing, AI autoresponders, and AI recommendations. MailerLite lists an AI writing assistant and a subject line generator — a narrower AI footprint based on captured data.
Landing Pages, Websites & Forms
GetResponse lists AI landing pages, an AI website builder, popup creator, and signup forms. MailerLite captures websites & landing pages (1 on entry, 10 on Power, unlimited above), signup forms & pop-ups (similarly tiered), and a drag & drop website editor. Both tools cover this ground; MailerLite makes the per-plan quantities explicit in the feature data.
Multichannel
GetResponse extends beyond email with web push notifications, SMS marketing, live chats, and paid ads — all captured in its feature list. None of these appear in MailerLite’s captured features.
Creator & Monetization
GetResponse lists an AI course creator, premium newsletters, and a creator’s profile alongside a dedicated GetResponse HUB described as a place to manage courses and paid newsletter subscriptions. MailerLite captures paid newsletters, digital products & bookings (1 entry-level, 5 on Power, unlimited above), and notably charges no commission on those sales (“more ways to monetize — without paying us a commission”). Both platforms serve creators, but they’ve built the tooling differently.
Ecommerce
GetResponse lists ecommerce integrations, abandoned cart recovery, and recommendations (product recommendation prompts). MailerLite’s captured features don’t include these specific ecommerce items.
Deliverability & Account Infrastructure
MailerLite captures a dedicated IP, dedicated account manager, and deliverability consultation at its highest tier, as well as a preference center. GetResponse captures onboarding & migration support and references a Customer Success Team in its feature list. GetResponse also lists mobile apps.
Integrations
GetResponse’s captured feature list includes 170+ integrations. MailerLite’s captured category text references “150+ integrations available.” Both figures appear verbatim in the respective captured data.
Friction Worth Noting
Some GetResponse users report friction around invoicing and payments, as well as price/value. MailerLite surfaces a broader spread of reported friction: price/value, features and functionality, customer support, reliability/bugs, and onboarding and setup. These are recurring themes in user reviews — not a verdict, just signals worth keeping in mind as you evaluate.
Who Each Platform Is Built For
GetResponse suits you if your workflow spans multiple channels (email plus SMS, push, live chat, ads), you want AI baked into campaign creation, you’re running ecommerce with abandoned cart and product recommendations, or you’re a course creator or premium newsletter operator who wants those tools in one place. The flat pricing model also means your cost doesn’t rise as your list grows.
MailerLite suits you if you’re starting out or running a smaller list and want transparent, low entry pricing with a genuine free path before committing. Its tiered limits on automations, landing pages, and digital products mean you can grow into features incrementally. The no-commission digital products and bookings angle appeals to creators who want to keep revenue clean, and the higher tiers add a dedicated IP and account manager for senders who care about deliverability infrastructure.
Choose GetResponse If…
- You need multichannel reach — SMS, web push notifications, live chat, and paid ads are all in the captured feature set; none appear in MailerLite’s.
- You want AI woven through the entire workflow — from campaign generation to landing pages to the website builder.
- You run an ecommerce operation that benefits from abandoned cart recovery and product recommendations.
- You want flat-rate pricing that doesn’t climb with list size, and you’re comfortable on the $19–$69/month published range (or enterprise pricing on request).
Choose MailerLite If…
- You want the lowest published entry point — $12/month — and a path to start for free before committing.
- You prioritize digital products and bookings with no platform commission taken.
- You need a dedicated IP, dedicated account manager, or deliverability consultation (captured in MailerLite’s upper tier; not captured for GetResponse).
- You prefer a subscriber-scaled pricing model where your bill reflects your actual list size.
- You want RSS campaigns or a built-in unsubscribe page builder — both captured for MailerLite, neither for GetResponse.