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HubSpot’s Marketing Hub is a well-known platform with pricing that starts at $20/month (1 seat, 1,000 contacts included) and scales steeply — $890/month for the Professional tier (3 seats, 2,000 contacts) and $3,600/month for Enterprise (5 seats, 10,000 contacts, billed annually). For teams that don’t need everything HubSpot offers at those price points, there are solid alternatives worth evaluating. Here’s a grounded look at four of them.
Quick Pricing Comparison
| Tool | Entry Plan | Entry Price | Top Published Plan |
|---|---|---|---|
| HubSpot (reference) | Marketing Hub Starter | $20/mo (1 seat, 1,000 contacts) | Enterprise $3,600/mo (billed annually) |
| Mailchimp | Free | $0/mo (up to 250 contacts) | Premium $350/mo (from 10,000 contacts) |
| GetResponse | Starter | $19/mo (billed monthly) / $15.58/mo (billed annually) | Enterprise — contact sales |
| Moosend | Pro | $9/mo (billed monthly) | Pro only — one plan |
| ConvertKit (Kit) | Newsletter | $0/mo | Pro $66/mo (billed monthly) |
The Alternatives
1. Mailchimp
Mailchimp covers email marketing, SMS marketing, AI marketing tools, marketing automations, content creation tools, social media marketing, reporting and analytics, and a lead generation platform. It also includes audience management capabilities such as behavioral targeting, a marketing CRM, and predictive demographics, along with an email builder, A/B testing, marketing automation flows, landing pages, dynamic content, generative AI tools, and a subject line helper.
Pricing: The Free plan covers up to 250 contacts at $0/month. Essentials starts at $13/month (from 500 contacts, billed monthly). Standard starts at $20/month (from 500 contacts, billed monthly). Premium starts at $350/month (from 10,000 contacts, billed monthly). Prices scale with contact count beyond those minimums.
Friction to note: Some users report friction with customer support, invoicing and payments, price/value, the mobile app, and occasional reliability issues.
2. GetResponse
GetResponse positions itself around AI-driven emails, automation, landing pages, and ecommerce tools. The feature set spans AI email marketing, AI autoresponders, an AI email generator, an AI writing assistant, an AI campaign generator, and an AI website builder. Beyond email, it covers marketing automation with a visual workflow builder, web events, advanced triggering, and prebuilt templates. Multichannel features include SMS marketing, web push notifications, live chats, popups and forms, and signup forms. Additional items in the captured features include ecommerce integrations, paid ads, an AI course creator, premium newsletters, a conversion funnel, a popup creator, AI recommendations, A/B testing, and abandoned cart reminders.
Pricing:
– Starter: $19/month (billed monthly) or $15.58/month (billed annually)
– Marketer: $59/month (billed monthly) or $48.38/month (billed annually)
– Creator: $69/month (billed monthly) or $56.58/month (billed annually)
– Enterprise: Contact sales for pricing
No recurring complaints stood out in the reviews we scanned for GetResponse — worth noting neutrally, not as a verdict.
3. Moosend
Moosend focuses on email marketing, transactional emails, marketing automation, email marketing AI, landing pages, subscription forms, audience management, and reporting and analytics. Its positioning centers on helping you grow your business through newsletters, marketing automations, forms, and landing pages.
Pricing: Moosend has a single published plan — Pro at $9/month (billed monthly), with a promotional price of $7/month also captured.
Friction to note: Some users report friction with customer support, price/value, invoicing and payments, reliability/bugs, and ease of use.
4. ConvertKit (now Kit)
Kit (formerly ConvertKit) positions itself specifically for creators — its captured positioning covers email marketing and automation, landing pages, analytics, and digital product sales, described as “everything creators need to grow.” Feature items include an email designer, email templates, visual automations, landing pages, analytics, subscriber signals, a paid newsletter option, newsletter sponsorships, paid recommendations, and a Kit App Store. It also lists course creators and newsletter creators as explicit audience categories, along with free migrations.
Pricing:
– Newsletter: $0/month (billed monthly)
– Creator: $33/month (billed monthly)
– Pro: $66/month (billed monthly)
Friction to note: Some users report friction with customer support, price/value, ease of use, features and functionality, and invoicing and payments.
“Consider [X] If…” Guidance
Consider Mailchimp if you want a free starting tier and a well-rounded feature set spanning email, SMS, social, automation, and audience management, with a clear contact-based pricing scale that lets you start very small and grow.
Consider GetResponse if you want AI features woven throughout — from email generation to a website builder and course creator — alongside multichannel tools like SMS, web push, and live chat, with transparent tiered pricing well below HubSpot’s mid-market range.
Consider Moosend if you’re looking for the lowest published entry price among these alternatives and your core needs map to email marketing, automation, landing pages, and subscription forms. Its single Pro plan keeps things simple, though some users flag support and reliability as areas to probe before committing.
Consider ConvertKit (Kit) if you’re a creator — the platform explicitly calls out newsletter creators and course creators, and it’s one of the only tools here to offer paid newsletters and newsletter sponsorships as named features. The free Newsletter plan makes it easy to start before spending anything.
Pricing captured between July 2–7, 2026. HubSpot review data was not available for this comparison. All prices should be verified directly with each vendor, as contact-count scaling, seat limits, and promotional pricing can change.